Do-it-yourself during lockdown

There are many good reasons for DIY projects – and Covid-19 has increased their number. Because when people are "cocooning", they wish for a beautiful home. Paint the walls fresh. Re-grout the bathroom tiles. Light up the home office workstation. Throughout Europe, home improvement projects were on the agenda in spring and summer 2020. Accordingly, the do-it-yourself (DIY) sector recorded significant sales increases. Large DIY chains report growth rates of over 20 percent in some countries.

Since essential products such as heating, electrical and sanitary supplies are also available in DIY stores, they were classified as systemically relevant at an early stage in most European countries and were allowed to open. GLS helps to keep the shelves in DIY stores full and also delivers products that have been ordered online to households.

 

Shopping online for renovations

 

The online business of many providers has temporarily more than doubled.[1]  According to a survey commissioned by the Royal Mail Group, home improvement supplies have topped the priority lists of many for several months in the United Kingdom, with deliveries of house paint, paintbrushes, sanding paper and masking tape making the top twenty.[2] 

 

Almost all major DIY chains and also numerous manufacturers of DIY supplies operate online shops. Many of them rely on GLS for the delivery of parcel-ready goods in various European countries, including industry giants such as Hornbach and Leroy Merlin. Power tool specialists such as Bosch also ship to private households with GLS.

 

Digital advice included

 

In the online shops, consumers can also find the advice they are used to getting from the professionals in the DIY stores: Video tutorials, detailed information about the products and their application, and sometimes even ready-made shopping lists for frequently tackled projects.

 

Experts expect the rapid development in the DIY market to slow down again.[3] But the pandemic is not over yet. Together with its logistics partners, the industry continues to supply consumers and commercial customers – in the stores as well as at home.

 


[1]https://fediyma.com/2020/10/01/diy-stores-come-out-stronger-in-covid-19/

[2]https://www.royalmailgroup.com/en/press-centre/press-releases/royal-mail-group/lockdowns-hottest-orders/

[3]https://www.diyinternational.com/home/news/article/diy-remains-popular-in-europe/

Markets of opportunities
The turnover of the European DIY sector was around 172 billion euros in 2018.[1] This figure also includes sales from the DIFM (do-it-for-me) sector, for example due to purchases from craftsmen. Their share is estimated to be around 30 percent.[2] 

 


[1]http://www.edra-ghin.org/world-newly-published-global-home-improvement-report-2019/

[2]https://www.usp-mc.nl/nl/artikel/602/the-future-of-home-improvement-a-european-overview/

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